4 ways the GDPR acts as a marketing tool

4 ways the GDPR acts as a marketing tool

It is easy for someone to be misled by the negative rhetoric that has been prevalent about GDPR lately. The truth is that as always, there will be winners and losers.

The winners will be those who use the regulation as an opportunity to renew and shield their core business functions, while the losers will be businesses that do not take the regulation seriously or believe that it will not affect them and neglect or postpone their compliance.

GDPR is not another case of bureaucracy. It represents a good opportunity for businesses of all sizes to secure their future and build relationships based on trust with their suppliers, partners, customers, and even staff. So, in addition to the definitive benefits, namely the data security enjoyed by a compliant business, here are four examples of how GDPR can benefit the image of your business:

1. It shows its commitment to quality

All companies that are committed to quality have a common characteristic. They apply this philosophy to every process, not selectively. The service, the product and everything that comes with it is the end result of a chain of processes that preceded it. A chain cannot be strong if at least one link of it is not. Businesses who understand that GDPR can shield all the links of the chain and communicate it successfully, are the ones who will benefit most from the regulation.

2. It shows that people can trust it

Compliance with the regulation can, among other things, be a strong factor in attracting customers. The public has never been so aware of their privacy rights before. Businesses that do not neglect the protection of personal data will gain trust, at a time when trust regarding personal data has generally been lost. After all, what would you think of a business if you knew that it was legally obliged to take some action it had not taken, especially when taking such action is in your own personal interest as a consumer?

3. It shows that it keeps up with the new matters

The regulation was voted in 2014, but most businesses alarmed only a few months ahead of its implementation in May 2018. This is to a certain extent justified, especially for small and medium-sized enterprises which do not have specialized legal departments. However, more than one year later, there is no justification for having businesses that are incomplete or inaccurately informed.

4. It shows consistency and inspires safety

Businesses that have complied have not just stopped at collecting consent through bulk emails, or simply at changing the privacy policy of their website. They have trained their employees, which is required by the regulation and must be demonstrated in the event of an audit. Properly trained people can present the regulation in a positive way to customers by keeping them informed and answering questions or requests regarding personal data. Proper employee training gives customers a sense of cohesion and security, and that does not apply only to GDPR.

Stelios Stiakakis

sstiakakis@mdcstiakakis.gr

 

This article intends to inform the reader and in no way substitutes the specialized consulting services.
For more information, please contact MDC Stiakakis SA (Monis Kardiotisis 49, Heraklion +30 2810 280985 | www.mdcstiakakis.gr)
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